Experience &
Education

Leading product design and strategy for an AI-driven platform — owning the full cycle from discovery and roadmapping to interface design, while shaping brand and long-term product vision.

Led product design for mobile and web platforms across a waitlist of 3.4M+ users, owning the Wallet experience that unlocked a $1M/month B2B opportunity across 200+ locations. Built and maintained a scalable Figma design system and drove subscription UX, marketing site iteration, and cross-functional design reviews.

Redesigned SaaS navigation reducing click-through rates by 40%, and designed atgPay's beta transaction experience generating $110,000 in sales from a single auction. Presented high-fidelity prototypes to executives securing approval for a cross-platform expansion, while contributing to the global design system.

Led end-to-end design across 10+ engagements spanning diverse industries, driving a 20% increase in conversion rates through research-led UX and accessibility-first design. Delivered everything from marketing sites to complex product flows — always from discovery to launch.

Redesigned event and marketing websites (Webflow) increasing registrations by 13% within 72 hours, reduced bounce rates by 10% and grew organic traffic by 18% through research-informed design. Elevated branding across social and pitch decks, contributing to a $150,000 Q3 revenue increase and three new project wins.

Optimized user flows and redesigned mobile-responsive, data-heavy UIs for label and rights management systems, improving usability and accessibility for music labels and artists across devices.

Designed UX for mobile and desktop platforms, achieving a 20% reduction in post-rollout issues through high-fidelity prototypes and detailed test documentation. Presented weekly updates to executives, aligning design goals with project timelines.