MuraPratt product development · 2026
The first sleep pillow
powered by the sun.
MuraPratt product development · 2026
Charged by day. Warm by night. No plug, no wires, no subscription.
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01The crisis
Bad sleep isn't a lifestyle problem. It's a public health crisis.
of people globally report poor sleep quality.
WIN World Survey, 2025American workers are too tired to do their job well.
Gallup, 2022lost by the US economy to poor sleep, every year.
RAND Corporation, 201602The science
Your body already knows how to fall asleep. It needs the right signal.
A ~1°C drop triggers sleep. Warmth at the skin speeds it up by 36%.
03The product
Three materials. Three jobs.
Zero electricity, zero synthetic materials, zero operational carbon. Each layer has one job: generate, buffer, deliver.
04The ritual
One day, one charge. Then it repeats.
05The white space
A $97.8B market. Zero passive heating products.
- 6.6%annual growth through 2031, sleep aids
- $4.89Bthermal bedding today, all of it electric
- 0passive thermal pillows, at any price
06The business
The margin is built into the object.
Steatite core + pouch $7.65Buckwheat + PCM fibre $7.50Silk + cotton shell $6.75US assembly $5.00Certifications $3.65Packaging $5.25
- $109retail, one pillow
- $38replacement liner at 74–79% margin
- ~900units to break even on a $95K launch
- $3.4Mprojected revenue over five years
Mura, charging on a windowsill. A concept render from the class project.
Product Designer · with Devanshi Valia and Shrutika Rajput · Pratt graduate product development · March – April 2026